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The explosion of social and mobile has opened up a very good opportunity for advertisers.
The explosion of social and mobile has opened up a very good opportunity for advertisers. The powerful combination of data and strong user insight of social networks and mobile accessibility at any time bring enormous power. Some of the following numbers will help you visualize it better: on Pinterest, 92% of users are logging in through their mobile devices, compared with 86% of users on Twitter and 68% of Facebook users, not to mention other social networks like SnapChat and Instagram. Obviously, mobile social media is the fertile land you want to set foot in. Use targeting designed for mobile One of the most useful aspects of social advertising is that it has a wide range of advanced targeting options – the result of a large amount of unique, accurate and relevant data. and their concerns. So what options are special on mobile devices? Location Advertising: Location-based advertising is a very useful tool if you want to advertise to mobile users via social media. The ability to connect with customers nearby will become extremely valuable if you want to promote your event, restaurant or store. By leveraging the GPS feature of smartphones, Facebook and Twitter can help businesses by allowing them to enter business addresses along with a predetermined radius to notify users in the area. there.